Presenter Notes
MIA BELLA STUDIOS
From trial to team — monthly social media management and content creation, built around what already works.
Coco × C. Agency
Over a decade in digital marketing, with a clear purpose: educating clients and elevating their businesses through branding that builds real trust.
Experience spans brow, lash, skincare, and wellness brands alongside hair and beauty — translating technical craft into content that resonates and converts.
Running The Salon vs. Running Social Media
Mia Bella Studios doesn't have the time or internal bandwidth to manage social media effectively — and shouldn't have to.
What's needed is a team to take full ownership: planning campaigns, producing high-quality content, publishing it, and overseeing the strategy behind it all.
The Trial
As an initial trial run, one of nine planned Reels has already been edited and delivered, with an assistant contributing supplementary iPhone footage alongside the professional shots.
Stylists on set responded to the footage with real enthusiasm — a reaction mirrored by Dessy and Honey themselves.
The trial proved both the content quality and the team chemistry. This proposal is about continuing what's already working.
Let's Turn The Trial Into A Team
The goal of this proposal is simple: convert a proven trial into an ongoing monthly social media management and content creation retainer with C. Agency — built to grow awareness, engagement, and bookings month over month.
A Five-Phase Monthly Rhythm
Analysis
1st – 5thPlatform analytics reviewed and documented in a formal report — including suggestions for the upcoming campaign.
Monthly Campaign
Deadline: 7thThemed to season, holidays, and upcoming promotions. Includes scripts with viral hooks and a running trends list.
Production Day
8th – 10thScripted and trend content filmed, plus on-the-go days scattered through the month for services and trends.
Editing
DailyBuilds next month's content bank and gets trend content edited and posted as quickly as possible.
Scheduling & Captions
27th – End of MonthPosts arranged on a grid for aesthetic and promo alignment; captions written to match each post's topic.
The Mia Bella Client
Women in Houston, TX, generally ages 25–45, with stable income. A predominantly multicultural client base with a strong concentration of textured and coily hair, including 4C curl patterns — reflected directly in Mia Bella's own Textured collection and raw hair sourcing. These women are looking for the stylists and beauty artists who will earn their loyalty for all things beauty — hair, nails, lashes, and makeup.
The page currently shows one side of the business — hair only — even though the salon offers far more. Content should speak directly to this client's priorities: authenticity of product, skilled handling of textured hair, and a trustworthy, elevated experience.
WOMEN
Services. Education. Trends.
Services
High-quality footage of daily services across the full stylist roster — hair, lashes, waxing, and nails. Shows Mia Bella as a full-service destination.
Education
Scripted, on-camera segments educating clients on products and services they didn't know they needed, plus answering FAQs directly.
Trends
The fastest content to execute, with the strongest return in reach and views for the effort involved.
- High-quality Reel cover images
- Technique-focused videography cut to trending audio
- Stylist + Client Collaboration tagging (with permission)
Let's Make It Official.
Proposed Monthly Retainer
|
Solitaire
Foundation
$2,500
/ month
|
Silver
Growth
$2,900
/ month
|
Most Popular
Diamond
Full Management
$3,125
/ month
|
|
|---|---|---|---|
| 🎬Filming Days / Month | 4 | 6 | 8 |
| 📹Filming & Editing — Services Content | ✓ | ✓ | ✓ |
| 📝Monthly Social Campaign + Scripts | — | ✓ | ✓ |
| 🎥Filming & Editing — Scripted Content | — | ✓ | ✓ |
| 🔥Filming & Editing — Trends | — | — | ✓ |
| 📊Monthly Analysis Report | — | — | ✓ |
| ✍️Posting & Captions | — | — | ✓ |
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